English for Selling

• Salespeople who sell products and services in English​
• For salespeople who are struggling to close deals when working with English-speaking clients
• A minimum level of B2 is required for participation in this course

• The course is designed by experienced language trainers who have experience of working in sales organizations.
• Run by experienced native-speaker language trainers.

The course teaches you a unique blend of sales techniques and language patterns which allow you to engage a prospect and overcome their objections.

Getting Attention and Making Small Talk

Building rapport quickly; making effective small talk in English; how to open cold calls and get the prospect’s attention; how to invite a prospect to a discovery call/meeting

Discovering a Prospect’s Needs

Asking effective questions; active listening skills; pinpointing pain points and the key business metrics impacted

The Language of Benefits

Matching the benefits of a product or service to the prospect’s needs; describing key differentiators and benefits; presenting solutions

Overcoming Objections

Identifying and anticipating key objections; overcoming objections effectively; expressing key differentiators versus competitors

Clarifying the Decision Criteria

Narrowing in on the key decision criteria; linking the product or service’s benefits to the decision-making criteria

Closing Deals

Clarifying the decision-making process and key stakeholders; negotiating terms and conditions; anticipating any formalities that might block the deal

By practicing key skills step-by-step during small group exercises and role plays, you will get feedback on how well you have acquired the sales techniques and language patterns.

• Participants who successfully complete the course receive a certificate, as well as our guidebook to Successfully Selling in English.